SEO Keyword Analysis and Keyword Translation

Choosing the right keywords for an SEO campaign is an essential first step towards seeing results.

At Fastlane, we provide keyword analysis based on your needs. If you are new to Search Engine Optimization, we can help you develop a list of keywords that will form a strong basis for your campaign. If you have an existing keyword list, we can help you find new angles from which to approach your niche.

If you need an existing keyword list translated and localized, we can do that.

Choosing SEO Keywords

We use a number of tools, along with common sense, to help choose high value keywords for your search engine optimization campaign. Some of the essential elements we look at are:

Target audience

Who are you selling to? Identifying your target audience is an important first step in developing any SEO strategy as it means you can attract them at different stages in their own personal buying cycles.

Competitor analysis

By analyzing rivals’ websites and backlinks, we can spot gaps in market coverage. These translate into easy wins for you.

Products / Services

If you sell products online, how do your customers search for them? Would you get better returns from branded keywords or generic terms? (It’s usually a combination of both)

Brand vs Generic

Depending on the products or services you offer, you may need to target branded keywords. We will help you get maximum value.

Short tail vs long tail

Short tail keywords are the big, high-volume searches that relate to your industry. For example “Hotels” or “London Hotels”. Long tail keywords are more-specific searches such as “Boutique Hotels London Hampstead”.

A good campaign will include a balance of short tail and long tail keywords. Both can bring you good value.

Beyond products and services

Simply adding “buy” or “review” to a keyword can significantly alter conversion rates.

Multilingual keyword research

Our multilingual keyword research service allows you to target your SEO campaign to international markets. If you are considering launching in a market, this is an invaluable tool for allocating search marketing budgets.

Contact us to find out more